The Beauty

There have been fortunes made in the fragrance industry. Cologne, perfume and other products can make a person smell good, but that's not all there is to fragrances. Take a look at some of the reasons people wear particular colognes and perfumes. The name is sometimes the most important aspect of a particular fragrance. When a celebrity endorses or manufactures a line of perfumes, that's sometimes enough to make the perfume a success. In many cases, those names behind the products or emblazoned on the bottles make the fragrance popular regardless of the smell. Some colognes and perfumes are popular because they are part of a particular line, the product of a specific company, or even packaged in a certain way. This is much the same as celebrity endorsements. The marketing aspect can't be overlooked. As with any product, even colognes and perfumes without celebrity endorsements and those from companies that aren't well known can be promoted to success. Advertising campai